The first release did its job: 30 plants used the site to trade more than 100 lots of leftover material, keeping roughly two tons out of the waste bin. I started with a quick clickable mock-up to confirm the pain, shipped a lean build, and then sprinted through research-driven updates that tightened the workflow as adoption and engagement improved.
Next on my list is to let users upload full inventory in one shot, support straightforward international deals, and surface a simple dashboard so managers can see time, money, and waste saved at a glance.
I've learned that in B2B, trust grows by inches—prove value on one pallet, and the next truckload takes care of itself.